Black Magic on Youtube Black Magic on Facebook Black Magic Email Signup


Black Magic started out as a single product, a thick silicone tyre shine packaged in a squeeze bottle and applied to tyres with a cloth or sponge. The success of this tyre care product in the 1990’s demonstrated the need for tyre shines so the scientists and marketers at Blue Coral, Inc. developed Black Magic® Tyre Wet® to provide a professional quality tyre shine to the retail market. Black Magic® Tyre Wet® was so successful that it soon outshined the original Black Magic® and became the #1 selling product for Blue Coral and is still the #1 selling tyre dressing in the US retail market. A product line was born and expanded into a line of tyre & wheel care products.

In 2010 Illinois Tool Works (ITW) purchased the Black Magic brand along with other car care brands from Shell Global Car Care and strengthened the brand with renewed focus. ITW company with a dedicated focus on building the brand and developing the technology behind it to position Black Magic® as the #1 choice of auto enthusiasts.